After having 35 years of my long Cine Journey from being an Assistant Director, Associate Director, Co-Director, Writer, Director, Producer, Distributor to being the President of Karnataka Film Directors Association, now serving as a member of the Executive and Arbitration committee of the KFCC as well as a member of The Kannada Film Producer's Association - I have seen the industry in-depth and have come to a conclusion to build a professional Cinema Institute, which is very much required for the next generation.

In the art of cinema-making while, I realized that a specific mix of education is very much needed for cinema makers to Serve, Retain & Rebuild the Industry. Hence, at Art and Audience Cinema Institute, we drew inspiration from the global giants of the field and created a body of expert professionals who would help us create the necessary environment Conducive to the education we want to provide. We plan to develop a challenging curriculum and build an Incredible Scope for the Individual to experiment with their ideas in the Art, Science and Business of media and Entertainment. To promote and build a career of our students, we are also planning to start our own production house.